NoviHome Blog: Resources & News

Choosing Home Buyer Experience Software in 2026

Key Takeaways: Choosing Home Buyer Experience Software for Builders

  • The right home buyer experience software connects your CRM, ERP, and construction tools to create one unified buyer journey from registration to warranty.
  • Construction progress updates with photos and videos keep buyers emotionally connected and reduce inbound calls asking for status.
  • CRM integration eliminates double data entry and ensures your sales team never misses a lead or loses track of buyer activity.
  • NoviHome gives builders a branded app experience that tracks buyer engagement and automates communication at every stage of the journey.
  • Adoption success depends on choosing software your sales and construction teams will use daily because it makes their jobs easier.

What Is Home Buyer Experience Software?

Home buyer experience software is a digital platform that manages every interaction between your building company and prospective or under-contract buyers. It goes beyond a traditional CRM by creating a branded, buyer-facing portal where customers can access floor plans, community information, construction updates, and direct communication with your team.

Kevin Sessions
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home builder, new home sales, mobile app, home buyer experience

3 Ways Mobile Apps have Changed the Home Buyer Experience for Home Builders

Technology is forever rapidly advancing, allowing people from all over to be more connected than ever before. One of the most significant technological changes within the last three decades (since the first in 1992) has been the smartphone. With this advancement in technology and communication has come a new possibility: mobile apps in the New Home Sales industry, and the ways home buyers can use their phones and have an elevated Home Buyer Experience.

Chase Leavitt
Chase Leavitt
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home builder, new home sales, marketing

The Importance of Customer Reviews in Home Builder Marketing

Few things are as frustrating as buying something only to find out it wasn’t what you thought it would be. You’ve probably learned to spend time researching a product, especially if it’s an expensive purchase. You look at pictures, measurements and probably most importantly customer reviews. Customer reviews can be the deciding factor in a purchase, they can sway someone away from buying a cheap product and convince someone to buy an expensive one. This principle applies not only to online shopping but also to home shopping. 

Andreanna Mckee
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home builder, marketing

Top Marketing Trends for Home Builders in 2023

Marketing is an essential aspect of any business, and home building is no exception. As the competition in the industry continues to grow, it is crucial for home builders to stay up-to-date with the latest marketing trends to remain relevant and successful. In this blog post, we will discuss the top marketing trends that home builders should consider incorporating into their strategies in 2023.

Chase Leavitt
Chase Leavitt
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