NoviHome Blog: Resources & News

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Andreanna Mckee

The Importance of Customer Reviews in Home Builder Marketing

Few things are as frustrating as buying something only to find out it wasn’t what you thought it would be. You’ve probably learned to spend time researching a product, especially if it’s an expensive purchase. You look at pictures, measurements and probably most importantly customer reviews. Customer reviews can be the deciding factor in a purchase, they can sway someone away from buying a cheap product and convince someone to buy an expensive one. This principle applies not only to online shopping but also to home shopping. 

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