--- title: How To Keep Home Buyers Emotionally Invested In a Changing Market description: With the market shifting it can be difficult to predict home sales for next year. What can you do to keep your buyers emotionally invested in their homes? image: https://resources.novihome.com/hubfs/Imported_Blog_Media/webarticle.png --- [![BlueLogoGreyTextHorizontal-1](https://resources.novihome.com/hs-fs/hubfs/BlueLogoGreyTextHorizontal-1.png?width=7964&height=1458&name=BlueLogoGreyTextHorizontal-1.png "BlueLogoGreyTextHorizontal-1")](https://novihome.com) Open main menu Close main menu [home builder](https://resources.novihome.com/tag/home-builder) [new home sales](https://resources.novihome.com/tag/new-home-sales) [home buyer experience](https://resources.novihome.com/tag/home-buyer-experience) # How To Keep Home Buyers Emotionally Invested In a Changing Market [Anja Sutton](https://resources.novihome.com/author/anja-sutton) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://resources.novihome.com/how-to-keep-home-buyers-emotionally-invested-in-a-changing-market) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://resources.novihome.com/how-to-keep-home-buyers-emotionally-invested-in-a-changing-market) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://resources.novihome.com/how-to-keep-home-buyers-emotionally-invested-in-a-changing-market) ![](https://resources.novihome.com/hubfs/Imported_Blog_Media/webarticle.png) Are you keeping your buyers emotionally invested in their homes? With the market shifting swiftly it can be difficult to predict home sales for next year. This uncertainty in the industry can be challenging to navigate and prepare for. There are ways to change the focus of your home sales and the way you interact with your buyers. More and more buyers are walking away from their contracts, with a cancellation rate of [17%](https://www.cnbc.com/2022/08/16/homebuyers-are-backing-out-of-more-deals-as-recession-fears-linger.html)in July this year. Shift your focus to the buyers you currently have and give them a reason to stay with you. Don’t forget that your buyer’s are feeling similar feelings of stress and uncertainty with these changes in the market.  So, what can you do to keep your buyers that you currently have emotionally invested in their homes?   **Photo and video progress updates** *“We’ve had buyers who bought their home sight unseen, and the feedback we’ve gotten is that they felt like they were present and part of the home building process.”* [*Beth Phillips, Caviness & Cates*](https://www.youtube.com/watch?v=_BH-rDzPxGY)   Consistent and convenient progress updates can be a game changer to your buyer. Especially during periods of delay which we have seen happen a lot this year. In the perspective of your buyer, it can be difficult to experience major delays and increasing interest rates. Receiving easily accessible and regularly updated progress photos/videos can help your buyer feel excited and hopeful even though rates continue to rise. Keeping those photos and videos [organized and accessible](https://www.novihome.com/apps) allows your buyer to share them on social media and refer to them at any time.    **Stored communication**  Buyers feel more emotionally connected to the home building process when they feel remembered, heard, and understood. It can be hard to remember every detail about each of your buyers, but it can make their experience working with you better. [NoviHome](https://www.novihome.com/apps) stores chat histories as long as your buyer is working with you. This way, any member of the builder team can access the chats from the buyer to avoid asking repeated questions or forgetting an important detail about the home. Giving your buyers a simple way to communicate with their whole building team will help them feel more connected to their home building process.   **Make it easy for them** Buying a home is stressful. Increasing interest rates are stressful. Delays are stressful. Make it easy on your buyer when it comes to working with you. Relieve some of that stress by simplifying and organizing your processes and procedures. This allows your buyer to feel more excitement than stress when it comes to the home building process. They know where to go to get all of their information, they know who to talk to and how. By helping your buyer navigate the home building process, you are giving them more space to become emotionally connected to their home. With the start of the new year, keep your Home Buyers Experience at the forefront. Current buyers are just as important, if not more, than new sales. Make the necessary changes to increase your Buyers Experience working with you and keep them emotionally invested in the home building process. ### Leave a Comment ## Related Articles [![](https://resources.novihome.com/hubfs/Businessman%20being%20depressed%20by%20accounting%20in%20his%20office.jpeg)](https://resources.novihome.com/10-undeniable-reasons-people-hate-building-homes) [home builder](https://resources.novihome.com/tag/home-builder) [new home sales](https://resources.novihome.com/tag/new-home-sales) [real estate](https://resources.novihome.com/tag/real-estate) [home construction](https://resources.novihome.com/tag/home-construction) [marketing](https://resources.novihome.com/tag/marketing) [sales](https://resources.novihome.com/tag/sales) ### [10 Undeniable Reasons People Hate Building Homes](https://resources.novihome.com/10-undeniable-reasons-people-hate-building-homes) There’s no doubt that building a new home can be a long and complicated process for both the buyer and the builder.  [Anja Sutton](https://resources.novihome.com/author/anja-sutton) [Read More](https://resources.novihome.com/10-undeniable-reasons-people-hate-building-homes) [![](https://resources.novihome.com/hubfs/Imported_Blog_Media/Artboard%20%E2%80%93%202.png)](https://resources.novihome.com/6-little-changes-thatll-make-a-big-difference-with-your-home-buyer-1) [new home sales](https://resources.novihome.com/tag/new-home-sales) [home buyer experience](https://resources.novihome.com/tag/home-buyer-experience) ### [6 Changes That'll Make a Big Difference In Your Home Buyer Experience](https://resources.novihome.com/6-little-changes-thatll-make-a-big-difference-with-your-home-buyer-1) An upset customer will tell at least [15](https://blog.milesbrand.com/blog/elevating-the-home-builder-customer-experience) people about their experience! Their story can influence those 15 peoples’ opinions. The sales you are trying to make can be... [Anja Sutton](https://resources.novihome.com/author/anja-sutton) [Read More](https://resources.novihome.com/6-little-changes-thatll-make-a-big-difference-with-your-home-buyer-1) #### About - [Visit NoviHome.com](https://www.novihome.com/) - [Testimonials](https://youtube.com/playlist?list=PL6mOtbyIPAEIBK5LDEoB2rLQsv1QPuERQ) ## Schedule a Demo Today! Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram