NoviHome Blog: Resources & News

Coming Spring 2024

The "👍" you've all been waiting for...

An Enhanced Control Center

Delivering Powerful Insight into Your Buyers & Your App

Technology is forever rapidly advancing, allowing people from all over to be more connected than ever before. One of the most significant technological changes within the last three decades (since the first in 1992) has been the smartphone. With this advancement in technology and communication has come a new possibility: mobile apps in the New Home Sales industry, and the ways home buyers can use their phones and have an elevated Home Buyer Experience.

Few things are as frustrating as buying something only to find out it wasn’t what you thought it would be. You’ve probably learned to spend time researching a product, especially if it’s an expensive purchase. You look at pictures, measurements and probably most importantly customer reviews. Customer reviews can be the deciding factor in a purchase, they can sway someone away from buying a cheap product and convince someone to buy an expensive one. This principle applies not only to online shopping but also to home shopping. 

Marketing is an essential aspect of any business, and home building is no exception. As the competition in the industry continues to grow, it is crucial for home builders to stay up-to-date with the latest marketing trends to remain relevant and successful. In this blog post, we will discuss the top marketing trends that home builders should consider incorporating into their strategies in 2023.

Buying a home can be a stressful and overwhelming experience. But with a little insider knowledge you can help make the experience become a lot smoother for your buyers. Here are 5 real-life lessons about home buyers in 2023. 

Are you keeping your buyers emotionally invested in their homes?

Technology plays an increasingly important role in modern home building. From design and planning to construction and maintenance, the use of technology is transforming the way homes are built and lived in.

​​Lead conversion is an important component of any home builder’s success. It’s the process of turning prospective leads into paying customers and it can have a huge effect on your bottom line. 

An upset customer will tell at least 15 people about their experience! Their story can influence those 15 peoples’ opinions. The sales you are trying to make can be affected if your home buyer’s experience isn’t prioritized. Keeping current buyer’s is as important as searching for new leads. This is because they can either draw in more sales by sharing their experience or they can drive them away.