Crushing Your Parade of Homes | New Home Sales Tips

For most areas in the United States, the annual Parade of Homes is just around the corner. That means it’s game time for home builders! This is the perfect time to show off your floor plans, communities, and upgrade options to thousands of local buyers ready to buy a home. If you are a home builder, it's time to shine! 

Unfortunately, most builders are doing the same thing today that they did 20 years ago. Standing around with a paper registration form hoping to get some buyers information as they casually say “Hi” to all the walk through traffic. Just like it didn't work in the 90’s, it doesn't work today! Understanding home buyers in today's market is essential.

Fortunately for home builders we live in the time of technology. There are so many useful ways to take advantage of your local parade such as; App-based technology, QR  codes and push notification marketing. These are all key features of Novihome that our builders are using to amplify their parade efficiency. 

App-Based Technology: Today, every company has their own app- buyers expect it and want it. People have their smartphones 24/7 and they love simplicity. No one wants to go to Safari, then to Google, then to Starbucks website to find the daily deals. They want to click the app and have the info immediately. With an app, you earn valuable real estate on the buyer's smartphone.  If you don't have an app, your competition is beating you and you will be stuck playing catch up. Having an app will be the best decision you make this year, it was for Perfection Homes!

QR Codes: This is the most important piece to gathering buyer information at your parade! Our builders that have the highest success rate have QR codes all over their parade homes. Buyers today are extremely familiar with QR codes (thanks to Covid and mobile ordering.) The QR code will link to your digital registration form that allows the buyer to download your app and view your marketing information. It's a win for them and a win for you! Don't believe me? Here is the story from Cole West Homes

Push Notification Marketing: What is the absolute worst way to market to your buyers? Email. What is every builder doing to market to their buyers? Email. Check out the benefits of push notifications: 

  • Push notifications have an opening rate of 90%
  • Their opening rate is 50% higher than that of email marketing
  • The click rate is 7 times higher than that of email marketing
  • 70% feel that push notifications are useful
  • 55% to 60% of app users agree to receive push notifications
  • 53% share their location
  • 52% look for relevant information and offers in the push notifications they receive
  • 40% interact with push notifications within one hour of receiving them
  • Click here for the full site and statistics

With Novihome you now have your own app and have unlocked the ability to send in-app push notifications to the thousands of buyers you registered at your parade! 

It's time to WIN your Parade of Homes, we want to help you make the most of it! To see if your company can use the above features, or if you have further questions please schedule a demo.

Leave a Comment