---
title: The Perfect Marketing Budget from DoYouConvert — NoviHome
description: The perfect marketing budget for home builders in 2021 hasn’t changed much on the surface – the total allocation should still be between .7 and 1.5 percent of projected revenue. The rest, however, is quite different, especially when it comes to digital advertising and content creation.
---

[NoviHome Blog: Resources & News](https://resources.novihome.com)

# [The Perfect Marketing Budget from DoYouConvert — NoviHome](https://resources.novihome.com/news/the-perfect-marketing-budget-from-doyouconvert)

 Written by [Admin](https://resources.novihome.com/author/admin) | Nov 29, 2021 7:00:00 AM

**The Perfect Marketing Budget for Home Builders**

The perfect marketing budget for home builders in 2021 hasn’t changed much on the surface – the total allocation should still be between .7 and 1.5 percent of projected revenue. The rest, however, is quite different, especially when it comes to digital advertising and content creation.

Here are Kevin Oakley of Do You Converts 6 Budget Recommendations

**Ramp Up SEM/Paid Search. **

SEM/Paid search spend likely needs to be ramped up to match the surge in interest in new homes since the pandemic began.

**Facebook and Instagram deserve the largest portion of your digital spend**

Only if you need the extra volume of traffic it brings. Many builders have been able to pull back a bit here as they are already overwhelmed with lead volume. 

**Reconsider Zillow and New Home Source**

Syndication sites like Zillow and New Home Source are not to be ignored, but they *are optional* and never perform as well for the same cost as channels you can control directly.

**Keep Up with Online Development**

Don’t build a website and let it stay essentially untouched for years on end. Plan to maintain it and upgrade it continuously.

**Outsource Content Creation**

Make 2021 the year you stop trying to tackle content yourself. Find professional partners that can lighten your burden. 

**Bonus: Innovation**

Find new ways to more efficiently market to buyers by investing a small portion of your budget to trying new things. Like NoviHome.

**Check out the full article here:**

https://www.doyouconvert.com/home-builder-marketing-budget/

[View full post](https://resources.novihome.com/news/the-perfect-marketing-budget-from-doyouconvert)

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